We’ve taken the plunge and just decided on a new logo!
Why? We’ve had the previous logo for five years now and in that time CSSW.LONDON has grown and changed, but our primary reason was to give our clients (and other stakeholders) a better abrieviation.
We’ve been finding that design teams tend to abrieviate CSSW.LONDON to just CSSW and we’ve been a little concerned that this could cause confusion.
CSSW is a qualification. Its short for Certificated Surveyor in Remedial Treatment. Our name came simply from search engine optimisation and that has worked well for us; but we don’t want to complete early waterproofing designs and leave developers with any confusion when the specialist waterproofing contractor also signs of emails with CSSW post nominals.
To avoid confusion we’ve settled on:
We like the simplicity of CLW and the consistency with CSSW.LONDON. The legal entity (CSSW.LONDON LIMITED) remains the same and we’ll keep going with the same domain.